About Us

BC Trading is the independent advisory practice of Buğra Bilsen. With more than 20 years of experience across Europe, China, Türkiye, the Middle East and Africa, he works with companies facing complex cross-border commercial challenges.

His experience spans market entry, distribution, international sourcing, commercial restructuring and the design of new commercial models — combining strategic judgment with direct operating experience.

How I Work

Companies usually come to me with a specific request: find a distributor, reduce sourcing costs, enter a new market or increase sales.

The obvious solution is not always the right one. A distributor may need to be replaced by an acquisition. A sourcing problem may require rebuilding the supply base. A sales problem may call for a different commercial model.

I identify the underlying problem, design the alternative and stay involved through execution.

Selected Results

• 0% → 38% of revenue from direct retail, with +8.5 percentage points of gross margin (Asian home-appliance manufacturer)

• 7× sales growth in three years after rebuilding a failed distribution structure in South Africa

• USD 700K → USD 3M+ in Far East purchasing within one year, at a China-based company I built from zero

• Profitability in approximately 22 months for an Eastern European manufacturer with about two years of financial runway

• Approximately 40% regional sales growth and 30% growth in orders and inquiries after restructuring a sales organization and its incentive system.

Practice Areas:

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My work typically spans four interconnected areas of cross-border commercial strategy and execution

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• Route to Market & Distribution

Restructuring distribution networks, developing direct key-account relationships and building more effective routes to market.

• Supply Network Redesign

Rebuilding sourcing structures, reducing geographic concentration and developing stronger supplier relationships.

• Market Entry

Evaluating distributor, partnership and acquisition routes, then managing the chosen model through execution.

• Commercial Restructuring 

Redesigning commercial models, addressing structural constraints and creating new revenue from assets and capabilities already in place.

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Client names, commercial terms and engagement details are confidential. Further information can be shared under NDA where appropriate.